Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. Keyword research is something that needs focus and attention. It’s something you should take seriously. Without proper keyword research, you could well be optimizing your texts for the wrong search terms. Think of SEO as one small part of a much more cohesive marketing strategy. Google, for example, will punish websites for keyword stuffing by means of lower search rankings when the same word is used too many times in an “unnatural” way. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content.
More importance is given to white hat SEO
Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market so that you can build a relationship with them and get them to promote your content/brand/product(s). Anyone who can go to google and type in "keyword research" will find very many tools that mixed with common sense should suffice quite well. We use search engine optimization to monitor the queries that drive traffic to a page, to improve the quality of the content on the page to better match those queries, and to modify or expand content (where appropriate) to match overlooked queries. The incorrect use of Meta Tags could lead to the web page being banned from any or all search engines- ‘Keyword-stuffing’ is frowned down upon in the SEO community, along with irrelevant data being stored in Meta Tags. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms.
Broken links are a waste of your crawl budget
It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Although site search is not a specific SEO tactic, it is an essential website feature that affects the way customers find products. Google prefers sites that are easy to navigate.
This means having solid navigation in your top
menu and other places on your site (like your
sidebar and footer). It also allows Google to easily
find related pages on your site. You can read an onsite SEO beginners guide here. A good starting point would be to use Google Analytics to identify your top 10 ranking pieces of organic content, and see what contextual changes you can make so they remain pertinent. But be aware of making too many changes, you don’t want to destroy the very thing that made them so popular in the first place. Many free and fee-based keyword research tools exist. The search engine tools are generally based on paid search data and are often presented as relative rather than as absolute.
You’ll be able to beat your competitors by considering carefully the use of text links
According to Gaz Hall, a UK SEO Consultant : "If your current website isn’t using HTTPS then you should start scoping out a migration." What Google wants to see is authoritative and relatable links talking about your site. With businesses becoming global and going online, the Yellow Pages and Telemarketers have become archaic search methods. Content freshness matters. Keeping your content up to date helps search engines understand that your site is accurate today. A blog is one of the easiest ways to create a regular stream of SEO content. In general, blog posts are more engaging and more likely to attract links than product pages, so they can be a great way to build some authority for your site.
Don’t be the business that loses thousands by just throwing together promotional materials
You don't want to just attract people to your site, you want them to take the next steps towards becoming a customer. Your website needs to be compelling and be set up for maximum conversions. SEO can help conversion tactics by providing guidance on not only technical elements but also content suggestions as well as conversion points that will be most effective on each page. If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to place your link in their site; for a price of course. Internal links are links from one page of your own website to other pages of your own website. Anchor-texts are the clickable words that are used for the link. The key is to find the keywords in our niches which have low competition and create content for those specific searches to take advantage of the void in the niche we are working in.
Use Google’s features and follow guidelines to avoid penalties
When a search query is being typed,
the search engine looks in its index,
even while it is being entered, for the
most relevant information and displays
the results in the SERPs. The results are
then sorted by relevance. By following this advice, you will save a lot of hard work and time creating high quality content for poor quality sites. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you.